Cases / Istanbul Way

From zero to 980 visits in the second month

A reference site for people moving to or visiting Istanbul. 980 visits in month two; Yandex search brings 82% of traffic. ChatGPT already sends its first visitors.

The description above is the case snapshot. Current Metrica figures are shown separately.

1,578non-ad visits since 1 June 2026 · Yandex Metrica
Site
istanbulway.com
Niche
A guide to Istanbul and Türkiye for Russian speakers: entry rules, residence permits, districts, healthcare, money, on-site help
Project dates
Since the first visit · 65 days Launch · September 2026 First visit in Metrica ·
Site languages
Russian
Statistics
We publish aggregate data from the Metrica API
Open data
JSON
Contacts36contacts recorded by Metrica goals: enquiries, messengers, contacts
Visits by month, 2026 Jun Jul Aug 257 Sep 980 Oct*

* October up to the 28th · 1,237 visits in five months

Where visitors come from
Search1,014 · 83%
Direct188 · 15%
AI assistants8 · 1%
Links, social, other11 · 1%

Search engines: Yandex 996 · Google 8 · Bing 6

Visits from AI assistants 8
ChatGPT · 7Perplexity · 1
Google Search Console · last 3 months
11

clicks

1.23k

impressions

34

average position

Breakdown · Alexey Reinsberg

Why it happened

The Istanbul guide gathered 1,299 visits, almost all from Yandex. The articles that convert are not the most popular ones but those where the reader has a concrete task: match tickets, a tour, a Passolig card.

01

Curiosity and intent are different queries

“Dangerous districts of Istanbul” — 243 visits and one contact: that is curiosity. The football cluster (Spanish Super Cup, football in Istanbul, Passolig, amateur football) plus the tours page gave 507 visits and about 30 contacts — 5.9%. There the reader has a plan and needs help.

Landing pageVisitsConversion
/guide/turizm/superkubok-ispanii-20272724,8%
/guide/rajony/opasnye-rajony-stambula2430,4%
/guide/turizm/futbol-v-stambule1924,2%
/guide/transport/paromy-stambula1440,7%
/guide/turizm/passolig-dlya-inostrancev1915,8%
/services/excursions1428,6%
02

Yandex is 98% of search, ChatGPT already sends people

Of 1,070 search visits, Yandex gave 1,050: Russian-speaking tourists search there. ChatGPT sent 7 people, and one of them got in touch — 14.3% versus 3.5% across the site.

What follows from this
  • A popular article is not the same as a selling one: what matters is whether the reader has a task.
  • A dated topic with a ticket (a match, an event) converts better than evergreen reference content.

Yandex Metrica data for 1 June — 29 October 2026. Conversion is the share of visits in which at least one goal fired: a call, a messenger click, a form or an email.

Log

DateWhat happened
October 2026980 visits for Oct 1–28; 8 visits from AI assistants
September 2026Launch, 257 visits in the first month

What worked

  • A separate article for every practical moving and travel question
  • Texts written as answers, not ads
  • Text in HTML and llms.txt — the site entered the Yandex index quickly

Where the site could improve

  • Google brings almost nothing: 8 visits, average position 34
  • No FAQ markup on articles yet — being added

How it is built

Next.js, SSROrganizationWebSitellms.txtsitemap · 122 pages

Open the site and view the page source: page text is served in HTML, and the schema.org markup sits in the application/ld+json block.

Every language · first version in 7 days · free CRM

Want the same result?

Yandex Metrica and Google Search Console data as of 28 October 2026. We will build your site with the same method — in every language you need, in a week.

Fixed $2,499 Includes the full scope of work Pay for results $949 to start $2,799 when the agreed targets are met. Total on success: $3,748 Partnership $949 + profit share Then a share of profit from deals that came through the site
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