How buyers find your site without advertising
What makes a buyer ask for a quote? Which pages bring traffic but few enquiries? We explore those questions using figures from the sites we manage.
AI assistants and GEO
What is GEO, and how can an AI assistant find your website?
A guide to generative engine optimisation, with referral and contact figures from ten websites.
Read →What is llms.txt, and does your website need one?
What goes in an llms.txt file, how it differs from a sitemap and robots.txt, and what we can measure.
Read →How a website appears in answers from Yandex Alice
Which sources can Alice cite, and what happens when readers follow those links? We looked at search and referral data from a local firewood supplier.
Read →Why visits from ChatGPT were 2.5 times as likely to trigger a contact goal at IWH
Over five months, 53 visits to the spare-parts exporter came from ChatGPT. A contact goal fired in 37.7% of them. Here’s how that compares with other traffic.
Read →SEO and GEO: what’s the difference, and where should you start?
Search accounted for 73% of visits across our ten sites. AI assistants sent less than 1%, but those visits were more likely to trigger a contact goal.
Read →How do ChatGPT, Claude and Alice choose sources for an answer?
What a website owner can check, how to answer a buyer’s question and where to find referral visits.
Read →Enquiries and analytics
Why a website gets traffic but few enquiries: six patterns from ten sites
Visits can look healthy even when the phone stays quiet. Our data shows what changes when a buyer lands on a relevant service page or a delivery page for their town.
Read →What’s a typical website conversion rate? Results from ten sites
Compare contact rates for a B2B exporter, a local delivery business and a city guide using Yandex Metrica data.
Read →Tracking enquiries: which goals to set in Yandex Metrica
Learn which actions to track, how to avoid counting the same visit twice and how we arrived at 740 recorded contacts across ten sites.
Read →How ten websites attracted 11,449 visits and recorded 740 contacts
How ten sites got traffic and enquiries without an ad budget: which pages captured search, what AI assistants added and how long it took.
Read →Why local delivery pages had a much higher contact rate than blog articles
On one firewood supplier’s site, articles attracted 62% of traffic. Contact goals fired in 2.1% of article visits and 24.6% of visits to local delivery pages. Here’s how the pages differed.
Read → No answer here? Ask usWe answer using your own data — free, within one business day.
Telegram →Websites and pricing
What a business website costs in 2026 and what the price includes
What goes into the price of a website that attracts enquiries, how the three pricing models work and how to estimate a return.
Read →What should a turnkey website include if you want sales enquiries?
A practical checklist for commissioning a site, from researching buyer questions to measuring enquiries after launch.
Read →Which pages help manufacturers get more requests for quotes?
How to organise a procurement catalogue, explain delivery terms and trace quote requests to a product page.
Read →Export
How exporters in Russia can reach buyers abroad through their websites
Three examples from IWH, Drova Nevy and AEROPONICS.FARM show how buyers search for products and which details they check before asking for a quote.
Read →How buyers in Lebanon and Europe found a Russian firewood supplier
Drova Nevy delivers firewood locally. After it added an English-language site, buyers abroad began finding it too. Here’s what the figures show by country.
Read →Choosing languages for an export website without losing search visibility
How to choose languages, write for local searches and connect translated pages with hreflang, using data from a B2B site with visitors from more than 15 countries.
Read →How international buyers find and check suppliers
How procurement teams use search, AI assistants and industry directories to find and verify an export supplier.
Read → No answer here? Ask usWe answer using your own data — free, within one business day.
Telegram →Research and cases
What buyers searched for in 2026: Wordstat figures for websites, SEO and GEO
How often Russian-language users searched for website pricing, sales enquiries, export and AI visibility, with figures from Yandex Wordstat.
Read →IWH case: 53 visits from ChatGPT to a B2B spare-parts site
Over five months, IWH’s English-language spare-parts site recorded 1,359 visits, including 59 referrals from AI assistants. We looked at which channels sent visitors and what buyers could find on the site.
Read → No answer here? Ask usWe answer using your own data — free, within one business day.
Telegram →No answer for your site?
Send us the address — we will review for free which pages bring traffic without enquiries and what is missing.