Drova Nevy built its business delivering firewood around Saint Petersburg. Its English-language pages gave buyers abroad a way to find the company and ask about wholesale orders.
Where did visitors come from?
Visitors from Lebanon triggered a contact goal in 50% of eight visits. The figures were 19.2% of 26 visits from Germany, 14.3% of seven from Türkiye, 13.3% of 15 from the Netherlands and 10% of 30 from Finland. For comparison, the rate for Russia was 7.5% across 6,085 visits.
Contact rates were higher in some overseas markets, but the samples were small. In Lebanon, for example, four visits with a contact action were enough to produce a 50% rate. Some visitors found the supplier through AI assistants.
What do wholesale buyers need to know?
- Wood species, charcoal particle size, ash content and moisture content.
- Packaging options, from small retail bags to bulk bags.
- Minimum order size and how much fits in a shipping container.
- Delivery terms and customs documents.
Publishing those details gives buyers something concrete to check and AI assistants a source they can cite.