Why visits from ChatGPT were 2.5 times as likely to trigger a contact goal at IWH
Over five months, 53 visits to the spare-parts exporter came from ChatGPT. A contact goal fired in 37.7% of them. Here’s how that compares with other traffic.
A buyer who follows a link from ChatGPT may already be looking for a particular engine part. At IWH, 37.7% of 53 ChatGPT visits triggered a contact goal, compared with 14.9% across the site and 19.1% for Google traffic.
How can ChatGPT find a product page?
When web search is available, ChatGPT can look up pages and link to its sources. Give each product a crawlable page with a clear title. Bing Webmaster Tools and IndexNow also help you tell Bing about new or updated URLs.
What worked on IWH
- Pages per brand and engine type. “MTU marine engine parts”, “Perkins generator parts” convert at 18–37%.
- English. Buyers from Türkiye, the UAE, India and Azerbaijan ask in English.
- Plain facts about the company. The company’s location, the parts it supplies and the countries it ships to.
- A simple quote form. At IWH, a contact goal was recorded in 30.4% of visits to /request-a-quote.
Questions and answers
Can I pay ChatGPT to recommend my site?
This case study covers referrals from answers that cited IWH’s website. The work described here involved publishing useful product information and making it easy to find. We did not buy those recommendations.