A site for foreign parts buyers. 1,359 visits in five months. Google brings 91% of search traffic, and ChatGPT became the main referral source: 53 of the 59 visits that came from AI assistants.
The description above is the case snapshot. Current Metrica figures are shown separately.
IWH reconciliation for 1 June to 28 October 2026. The archive lists 1,359 visits and 208 actions. A fresh Metrica query for the same dates returned 1,386 non-ad visits and 201 visits meeting at least one of the four contact goals. The archived source report for 1 June to 29 October lists 1,394 visits; its filters were not preserved. The non-ad API query for those dates returned 1,397 visits and 203 visits with a contact goal. These figures do not establish how many enquiries were confirmed.
* October up to the 28th · 1,359 visits in five months
Search engines: Google 441 · Yandex 24 · Bing 17
clicks
impressions
average position
One in seven visits to the IWH site ends in a contact. The best converters are people sent by ChatGPT and pages built for a specific engine brand.
Metrica recorded 53 visits from ChatGPT from 1 June to 29 October. Of these, 37.7% reached a goal. The archived source report covers 1,394 visits; its filters were not preserved, so this total is only used within that report. The sample is small.
| Source | Visits | Conversion |
|---|---|---|
| ChatGPT | 53 | 37,7% |
| Links from other sites | 120 | 25,0% |
| 450 | 19,1% | |
| Direct visits | 659 | 12,0% |
| Whole site | 1 394 | 14,9% |
A buyer does not search for “spare parts” but for “MTU parts” or “Perkins generator parts”. Pages for a specific brand and engine type convert at 18–37%: Perkins 36.7%, MTU 26.6%, Caterpillar 25%. Generic pages such as “Brands” convert at 7.9%.
| Landing page | Visits | Conversion |
|---|---|---|
| /perkins-generator-engine-parts | 30 | 36,7% |
| /request-a-quote | 92 | 30,4% |
| /mtu-marine-engine-parts | 64 | 26,6% |
| /caterpillar-marine-engine-parts | 24 | 25,0% |
| /man-d2842-marine-parts | 19 | 21,1% |
| /man-marine-engine-parts | 44 | 18,2% |
| /brands | 63 | 7,9% |
The site is in English, and Russia is only the second country by visits. Türkiye leads (195 visits, 18%), followed by the USA, Serbia, Germany and the UAE. The highest conversion comes from India (28.6%), Bangladesh (22%), Azerbaijan (21.6%) and the UAE (17%): markets with large fleets and generator parks that need parts.
| Country | Visits | Conversion |
|---|---|---|
| Türkiye | 195 | 18,0% |
| Russia | 130 | 6,9% |
| USA | 114 | 7,9% |
| UAE | 53 | 17,0% |
| Azerbaijan | 37 | 21,6% |
| India | 35 | 28,6% |
Yandex Metrica data for 1 June — 29 October 2026. Conversion is the share of visits in which at least one goal fired: a call, a messenger click, a form or an email.
| Date | What happened |
|---|---|
| October 2026 | 413 visits for Oct 1–28; 59 AI referrals in total |
| August 2026 | 350 visits; first referrals from chatgpt.com |
| July 2026 | Pages for engine brands and part types; 200 visits |
| June 2026 | English version launched, first 57 visits in Metrica |
Open the site and view the page source: page text is served in HTML, and the schema.org markup sits in the application/ld+json block.
Yandex Metrica and Google Search Console data as of 28 October 2026. We will build your site with the same method — in every language you need, in a week.