What should a turnkey website include if you want sales enquiries?
A practical checklist for commissioning a site, from researching buyer questions to measuring enquiries after launch.
Before signing off on a turnkey website, ask what happens when a buyer searches for a product, lands on a page and requests a quote. Each step should have an owner and a way to check that it works.
What a turnkey site must include in 2026
- A demand map — a list of the searches your pages should answer.
- Pages for those queries — enough detail for a buyer to find the product, service or delivery area they searched for.
- Product information — prices, lead times and terms a buyer can verify.
- Technical setup — accessible HTML, structured data, a sitemap and crawl permissions. An llms.txt file can point readers to key pages.
- Indexing in Google, Bing and Yandex, plus IndexNow.
- Analytics goals for phone and messenger clicks, form submissions and email links.
- A report after a month — pages indexed, sources, contacts.
How we build
We use Claude, Anthropic’s AI assistant, to help organise the site, draft pages around buyer questions and prepare analytics exports. A person reviews the copy, checks the figures and signs off on each release.
What to ask a contractor
- Which buyer questions will each page answer? How many pages are included in the quote?
- Will the text be in HTML or rendered in the browser?
- Who sets up analytics goals and sends the first report?
- Can you show me current figures from websites you’ve built?