What buyers searched for in 2026: Wordstat figures for websites, SEO and GEO

How often Russian-language users searched for website pricing, sales enquiries, export and AI visibility, with figures from Yandex Wordstat.

We used Yandex Wordstat to look at Russian-language searches for websites, marketing, AI assistants and export services. The figures cover all regions from 8 September to 7 October 2026. The search phrases below are translated into English.

Key numbers

  • “website promotion” — 43,290 a month; “how much does a website cost” — 23,273; “SEO website promotion” — 10,056.
  • “enquiries from a website” — 4,153; “website conversion” — 2,675; “Yandex Metrica goals” — 1,560.
  • “GEO promotion” — 1,564; “llms txt” — 1,231; “promotion in AI assistants” — 790; “promotion in Alice” — 319.
  • “export from Russia” — 18,154; “finding foreign buyers” — 46; “website for export” — 8.

What do those searches tell us?

  • Across related phrases, we found thousands of monthly impressions for AI visibility. Some searches were specific enough to suggest that the user was comparing providers.
  • Familiar terms such as “website promotion” and “enquiries from a website” had higher search volumes. Those phrases are useful starting points for service pages.
  • “Website for export” had just eight impressions in this snapshot. For an exporter, a page about finding foreign buyers may be more useful than one built around that exact phrase.

Questions and answers

Where do these numbers come from?

From Yandex Wordstat: monthly query impressions in Yandex search, all regions, 8 September — 7 October 2026.

What next

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