A kit store with almost 500 pages: clubs, national teams, players, sizes. From 19 visits in June to 444 in October; Google brings more search traffic than Yandex.
The description above is the case snapshot. Current Metrica figures are shown separately.
* October up to the 28th · 1,084 visits in five months
Search engines: Google 395 · Yandex 270
clicks
impressions
average position
The kids’ football kit shop got 1,108 visits and 9 placed orders. Here Google gave more search traffic than Yandex, and links from other sites brought the most active shoppers.
Search gave 677 visits (Google 401, Yandex 276), direct visits 243, links from other sites 145. Advice articles (“how to choose socks”, “kids’ kit size”) gather parents who are still choosing; orders come from player pages and the kit picker.
| Source | Visits |
|---|---|
| 401 | |
| Yandex | 276 |
| Direct visits | 243 |
| Links from other sites | 145 |
Yandex Metrica data for 1 June — 29 October 2026. Conversion is the share of visits in which at least one goal fired: a call, a messenger click, a form or an email.
| Date | What happened |
|---|---|
| October 2026 | 444 visits; 29k Google impressions over 3 months |
| August 2026 | Club and national team catalogue, 218 visits |
| June 2026 | Launch, 19 visits |
Open the site and view the page source: page text is served in HTML, and the schema.org markup sits in the application/ld+json block.
Yandex Metrica and Google Search Console data as of 28 October 2026. We will build your site with the same method — in every language you need, in a week.