Cases / Вехарт

4.9% Google CTR — the best among our sites

A compact 31-page industrial service site. 752 visits in three months, average Google position 7.7, and first visits from ChatGPT and Alice — even without markup.

The description above is the case snapshot. Current Metrica figures are shown separately.

842non-ad visits since 1 June 2026 · Yandex Metrica
Niche
Service, repair and spare parts for industrial equipment
Project dates
Since the first visit · 84 days Launch · August 2026 First visit in Metrica ·
Site languages
Russian
Statistics
We publish aggregate data from the Metrica API
Open data
JSON
Contacts15contacts recorded by Metrica goals: calls and forms
Visits by month, 2026 Jun Jul 202 Aug 328 Sep 222 Oct*

* October up to the 28th · 752 visits in five months

Where visitors come from
Search321 · 43%
Direct353 · 47%
AI assistants5 · 1%
Links, social, other72 · 10%

Search engines: Yandex 205 · Google 110 · Bing 6

Visits from AI assistants 5
ChatGPT · 4Алиса · 1
Google Search Console · last 3 months
114

clicks

2.34k

impressions

7.7

average position

Breakdown · Alexey Reinsberg

Why it happened

The industrial service site still works as a business card: most people search for the company by name. Contacts come from repair pages for a specific engine brand.

01

Company brand and engine brand

The most frequent queries are the company name: people who already know it. New clients come through pages such as “Caterpillar repair” (15% conversion), “MAN repair” (6%) and “Wärtsilä repair” (5.6%). The home page converts under 1% on 447 visits.

Landing pageVisitsConversion
/4470,9%
/remont-caterpillar2015,0%
/remont-man166,3%
/remont-wartsila185,6%
/remont-mtu244,2%
What follows from this
  • For a B2B service, “repair + brand” pages sell, not the home page.

Yandex Metrica data for 1 June — 29 October 2026. Conversion is the share of visits in which at least one goal fired: a call, a messenger click, a form or an email.

Log

DateWhat happened
October 2026222 visits for Oct 1–28; 5 visits from AI assistants
September 2026328 visits
August 2026Launch, 202 visits

What worked

  • One entry point: engineering, service, logistics and warranty on one page
  • Precise headings — hence the high Google CTR

Where the site could improve

  • Built on Tilda: no schema.org markup or llms.txt
  • The page language attribute is empty
  • October visits fell below September — regular content is needed

How it is built

Tildasitemap · 31 pages

Open the site and view the page source: page text is served in HTML, and the schema.org markup sits in the application/ld+json block.

Every language · first version in 7 days · free CRM

Want the same result?

Yandex Metrica and Google Search Console data as of 28 October 2026. We will build your site with the same method — in every language you need, in a week.

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