Website maintenance: what ongoing support should include
How does development differ from technical support, how to check the plan and report, and what is included in the VIDNOO subscription for $379.
Maintenance is useful when every month it is clear what problem the team is solving and how to check the work done. Website accessibility is only part of the problem. For sales, you also need up-to-date conditions, a working form, pages for demand and processing of enquiries.
Support and development: what's the difference?
Technical support helps keep the site operational: fix errors and check integrations. Development changes the buyer's journey by adding relevant pages, improving the offer and removing obstacles in the form. The scope of the service varies among different providers, so compare specific actions.
What should be in the monthly plan
- Checking connection.Test form submissions, delivery to Telegram and creation of a request in CRM.
- Data parsing.Entry pages, search terms, regions and share of matching hits.
- Priority changes.First, the problems that cause you to lose customers; then expanding the content.
- Check after release.What has changed, where it was published, how it was tested and when we will see the effect.
For example, “were engaged in SEO” is an unverifiable report. “We added delivery conditions to three pages, checked the form, configured the transfer of the page address to CRM” - a specific result that the client can open.
How does a VIDNOO subscription work?
The first two months of support after launch are included in the price of the site. Then the subscription costs$379 per month. It includes improvements to the site: bug fixes, new landing pages, changes to the Telegram form, work with CRM, additional languages and redesign. If a complete redesign of the site is required to improve conversion, this is also included in the subscription work.
Tasks are carried out according to an agreed plan: each has a visible stage and status. We distribute a large volume of changes by priority, and discuss the timing of the stages in advance. The client can write to Alexey or the account manager in Telegram; The manager's response time limit is within an hour.
What to look for in the report
Impressions and visits help you see if your site is being found. Form events show visitor actions. And the quality of requests and paid transactions are checked in CRM. These indicators answer different questions: an increase in visits does not in itself prove an increase in profits.
The dynamics are published in an open report, and the Telegram bot sends summaries. Customers' personal information and call recordings are not intended for public reporting. In the partnership format, support is valid for the entire agreed period, and transactions and remuneration are verified monthly.
Lookopen casesAndtariff conditions. If the site is already running,start with parsing: let’s make priorities for him.
Questions and answers
Is an additional language included in the subscription?
Yes. Site improvements, including additional languages, are included in the VIDNOO subscription. The composition and order of tasks are fixed in the plan.
How is work measured if positions have not yet grown?
We check completed tasks and intermediate indicators: page availability, impressions, visits, actions and quality of requests. Position growth cannot be guaranteed by a specific date.